Nev's Blog

If you are concentrating your efforts on marketing with video, one major part of the strategy is ‘ranking’ the video high in the search engine results. If videos show up in the search results, they are more likely to get clicked than the listings that are just plain text.

Below we’ll discuss the methods that will ensure your videos will get top search rankings.

The first tip is to spread your videos out over as many sites as possible. Instead of just submitting to one or two of the biggest video sites – usually YouTube – submit to as many as you can. To avoid using a lot of time manually submitting, use a service like tubemogul or software like senuke to automate the task.

The more places your video is uploaded, the more chances it has of being found and ranked in the search engines.

When you submit to multiple sites, you can optimize your videos in a couple of ways. You can target the same keywords on every site, and hope that one (or sometimes more than one) will get ranked. Or, optimize each video submission for a different keyword phrase (even though it is the same video). if any of them get good rankings, then you know which keyword phrase it is best to optimize for.

As for optimizing your videos for specific keywords, there are several ways to do this:

– The video title
– The description
– The filename of the video itself

Remember that the search engines aren’t able to pick out keywords and other content from the video itself, so the text around it is what really counts. Use the keyword phrase you’re targeting in the title of the video and the description, just the way you would if you were writing an article or blog post.

The filename itself is not usually displayed (unless you forget to fill out the title details). however, the filename is shown in the source html, so it could certainly impact the search engines.

Ideally, look for keywords that have less than 50,000 competing pages (video or otherwise) with competition under 20,000 being even better.

After finding the best keyword phrases, submitting and optimizing your video, the next thing you need to do to ensure a good search engine ranking is to build backlinks to the video page. You do not have much control over the page your video appears on in the video sharing site, so once you’ve optimized as much as you can, backlinks become the next most important piece in the puzzle.

The links come from the same places most marketers use for seo:

– Article submission (links in the resource box)
– Social sites and bookmarking
– Commercial linking networks (paid links)
– etc.

Embedding your videos on your own sites can also help build links back to them, as well as generate more views and comments.

The video will begin to appear higher in the video sites own search results when the view counts increase, and people begin to comment. Official statistics say that there are over 2 billion searches being made every day on youtube alone. this in itself should show the potential.

The more activity there is on your video, the higher it will rank in the search results.

90% of ‘video marketers’ neglect this. they just make a video, submit it to youtube, and hope for the best. Optimize your video, build backlinks, submit to multiple sites and encourage activity, and you’ll put yourself way in front of your competition.

This article has been made accessible by the author, Mark Brown. Should you require any further information regarding Online Business Building Strategies and Online Business Building Tips ,please visit his Online Business Building resources

Filed by neville1way at 2:17 pm under Uncategorized
Comments Off on How To Get Your Video Ranked In The Search Engines