Nev's Blog

In this article I will reveal to you a handful of facts with regards to marketing, with an emphasis on print ads, of which you have probably never been told before. An awful lot of this information is highly delicate and due to this fact you would never ever find these facts printed anywhere else.

I’m going to be quickly outlining for you a fabulous assortment of my most reliable copy writing and print ad design tips. These are guidelines that have already been proven countless numbers of times and still keep working to give positive results. Irrespective of what you happen to be promoting it is important to try to remember that you happen to be selling to people. Your customers and prospects all work, sleep and have troubles with their kids, girlfriend or hubby. These people most probably would like to be able to work less, appear to be 10 years younger and will want to burn off a few kilos and do more exercise. To paraphrase – they’re human beings just like you and I. Human nature doesn’t change. That’s exactly the key reason why the tips below will certainly apply right now just as they did 8, 26, as well as 80 years ago, so here we go.

Sell the results, not the characteristics or technical specs. Could it save you time, could it make you more attractive or healthy, save you money etc.

Check, check and check once more – Incorporate a selection of distinct headlines, offers and selling prices and evaluate the responses. Tame your pride and recognise that you do not know what is best. Try out the promotions then let the market make a choice.

Hand out a added bonus or something free of charge! Quite often you’ll achieve the sale simply because of the bonus products which come with what you’re selling. The ideal add-ons are generally information products like free reports and audio CD’s because these products cost you next to nothing to make and have a very high perceived value. Be generous – the greater the perceived worth of the special, the more you will sell.

Start using e-mail response, txt and voice mail – It’s actually been tested that people today are much more likely to speak to a audio phone service or email simply because it is free and furthermore they don’t have to deal with anyone directly. Coupons multiply returns! – It has been recently tested that discount coupons get a far better result mainly because many people cut them out and they work as a reminder to do something.

If you don’t already have a high quality, personalized, methodical and regular follow up process that hits your potential clients with your sales message a minimum of 4 to seven times, you’ll likely be losing revenue! The bottom line is this: following up will most likely grow your sales substantially. The truth is, posting a variety of follow-up emails may very well multiply product sales by 80% to 400% or perhaps much more! The following is the regular approach which Beauty salon owners take. They email out an offer to their email list and settle-back and hang around for the orders or the telephone to ring. Okay, you might possibly have a bit of results. Although it is simply a drop in the bucket when compared to to what you could possibly get if you followed up four to eight times. Will this take any work? Simple reply is You bet! However , you can automate it and make it automatic. That is where marketing via email can work for you. Imagine an automated follow up strategy posted directly to your prospects email mailbox. After you have set this up, it will now continue to be sent to all your prospective clients who’ve supplied you with their e mail address. This will work for you twenty four hours a day, seven days a week and never takes a break, believe it or not you don’t need any workers for this to operate. I’ve personally seen a Beauty salon mail out 3 email messages marketing a specific occasion. Within just five minutes of the initial e mail going out the telephones started to ring. And this continued for more than 7 days as prospects checked their email messages and replied to the offer. The consequence ended up being in excess of $20,000 in gross sales created due to e-mail marketing. Is your company doing that?

I hope these tips will give you some new ideas and prove to you a new way to look at and measure the overall performance of your print ads. Remember, it’s all about the end result. The only thing which matters in advertising is the final result, the bottom line. Sexy, flamboyant, nice-looking, cool and hip don’t mean a thing if they don’t generate you money.

Concerning the source: Neville Pettersson is the writer of the New Zealand Print Ads Writing Guide. He operates an advertising firm in Christchurch composing print ads coupled with creating websites. To make sure you are formulating the most effective print ads for your enterprise pick up a copy of the New Zealand Ad Guide today.

Filed by nevillepettersson at 9:53 am under Print Advertising  Tagged newspaper advertising, print ad.magazine advertising, print ads
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